Event News

Cosmoprof Asia’s New Campaign Ahead of Hong Kong Event

The ‘Wanted’ campaign celebrates creative disruptors, innovators & beauty visionaries shaping the future of Asia-Pacific's beauty industry.

Ahead of the upcoming Hong Kong event, Cosmoprof Asia has launched its global “Wanted” campaign. 

This is an omnichannel initiative celebrating the creative disruptors, innovators, and beauty visionaries shaping the future of Asia-Pacific’s beauty industry.

Wanted Campagin

The “Wanted” campaign positions Cosmoprof Asia 2026 as the gathering place for industry professionals and experts redefining the future of beauty. 

Inspired by the familiar visual language of a wanted notice, the campaign transforms a universally recognizable cue into a bold invitation to discover the people and ideas driving the future of the beauty industry’s evolution.

The campaign reflects key movements that are currently transforming the next chapter of the beauty industry.

Rule-Breakers champions bold thinkers who challenge conventions and redefine category norms.

Innovators spotlights scientists, researchers, manufacturers, and technology pioneers advancing formulation, ingredients, packaging, AI, sustainability, and production technologies.

Fragrance Addicts captures the growing excitement around fragrance, celebrating the professionals and enthusiasts driving creativity and innovation through scent.

The campaign will roll out through a comprehensive omnichannel strategy spanning digital, social, media, and out-of-home activations, targeting key audiences in Mainland China, ASEAN, the Middle East, and Central Asia.

Cosmoprof Asia 2026

The 2026 edition of Cosmoprof Asia is expected to welcome over 78,000 visitors and over 2,900 exhibitors worldwide from more than 40 countries and regions.

At the event, Italy will showcase its beauty excellence, manufacturing expertise, creativity and innovation. The Italian Trade Agency (ITA) and the Ministry of Foreign Affairs and International Cooperation, in collaboration with Cosmetica Italia, are organizing a country pavilion spanning Cosmoprof Asia and Cosmopack Asia.

In collaboration with Esxence, the international art perfumery event, Cosmoprof Asia will introduce a dedicated niche fragrance area featuring outstanding independent perfume brands. There will also be a special installation developed with Centdegrés, one of the world’s leading creative agencies, celebrating the heritage and craftsmanship of international fragrance houses.

Cosmoprof Asia 2026 will also feature Glamorous Hong Kong – International Hair & Beauty Showcase 2026–2027, organized by Pivot Point (China) Education Fund Ltd, in collaboration with the Hong Kong Image Designer Association (OMC Hong Kong). This will connect professional talent, education, and live artistry.

The Beauty Ingredients & Formulation Asia (BIFA) Symposium returns on 10–11 November 2026 at AsiaWorld-Expo, Hong Kong. Held in collaboration with the Hong Kong Society of Cosmetic Chemists (HKSCC), the event will spotlight ingredient innovations, fragrance trends, formulation breakthroughs and enabling technologies shaping next-generation beauty products.

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